DMASnookIt seems like just a last week, but was in fact about 18 months ago, when we found out that one of our favourite designers, Sarah Drummond from Snook was visiting Oz.

After a catch up in Melbourne where we talked all things service design, it became clear that though our approaches and backgrounds might be different, our experiences of designing for the public sector had a lot of common themes – despite practicing in different hemispheres.

We decided immediately to define what these themes were, and started working on a collaborative Think Piece,

Service Design Principles for Working with the Public Sector

Which we are proudly releasing here in Australia today!

The Think Piece explores design approaches, models for design project and capability delivery, case studies on design work, our thoughts about the future of public sector design, and importantly, our joint Four Principles For Embedding Design in the Public Sector.

For both Snook and DMA it became clear that context is everything in public sector design, so things like hierarchy, procurement and the complexity of the public sector organisation itself directly affect the way you can embed design in the sector.

Accordingly, the principles are pretty simple to describe, but a challenge to implement:

  1. Apply design consciously.
  2. Recognise that the public sector is in the service business.
  3. Ensure the public sector has the capacity for design.
  4. Don’t let solutions overtake politics and policy.

The Think Piece is both an attempt to draw a line in the sand on what we know now and a call to arms, from private sector designers to and with our public sector collaborators.