A mantra at DMA is that we design to make, not just think. There can be a tendency in design approaches to focus on discovery. To learn, to understand, to research.
But unless you MAKE something, you may have built a lot of empathy for the user, you may have created outstanding IP, but you haven’t actually helped them directly with anything.
A great example of designing to make is some work we undertook with our technology collaborator, Graham at GMWEB. The client, Audi Australia, was moving its apprentice training in-house and wanted to digitise the experience for all of the users involved.
The collaboration saw a detailed service design front-end that seamlessly transitioned into a tech build that has offered immediate and lasting results for Audi.
We’ll be talking about the project at Acquia Engage Asia Pacific (Acquia Engage APAC) conference in Melbourne next week. As a lead in to that presentation, we developed a case study on the work with the Acquia team.