Here at DMA we are active participants in social media, both at a professional and personal level. So when ACT Sport and Recreation Services, part of the ACT Government Economic Development Directorate, thought local sporting organisations should be more strategic about their use of social media they came to us to help.

Justin jumped at the chance, drawing on both his history as a strategic communications and issues management practitioner and his love of (current obsession with) social media to develop a sport specific curriculum.

The result – three workshops ranging from a basic introduction to social media through to an interactive session to be delivered in collaboration with one of our partners – Sean Callanan from SportsGeekHQ.

A technology fail during the second workshop meant we had to improvise – who said no-one uses the Yellow Pages anymore!

The second workshop had over 35 people from all kinds of sports in the ACT. Great turn out, great participation! We are really looking forward to the final workshop in late November.

Take a look at the slides we put together, we’ve made them available on SlideShare.

Sport and Rec Social Media Workshop 2

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